Presentation Title: Why Behavioural Science Is Your New Best Friend
It’s not organizations that change; it’s people.
In this interactive workshop, you will:
- Learn practical ways to apply behavioral science to changing behaviors,
- Gain the ability to recognize cognitive biases and their impact in yourself and others,
- Become more aware of the ethics of nudging behaviors, and
- Build confidence in applying practical behavioral-science based techniques or “brian hacks” in your own change practice.
Ed Pike and Pike Squared have been using behavioral science in their change practice from 2013; she looks forward to sharing great examples of how it works.