About Randa Barber
Randa R. Barber has spent the past 10+ years shaping and advancing the change management practice at ZNA into a globally recognized function through innovation, brand development and the delivery of measurable results.
The change programs she oversees include global and regional programs that require strategic planning, and novel approaches with minimal impact to the business.
When Randa explains to people what she does for a living, they often think she's a psychologist, or mediator, in marketing or communications.
And quite frankly, they aren’t too far off, because a change leader must borrow from many disciplines and wear many hats to successfully drive the people side of change.
